We built ELXR because Recovery+ deserved to be taken seriously.

Not a supplement aisle afterthought. Not a sugar-loaded sports drink. A precision instrument engineered for the way your body actually heals.

2 years
Of R&D before a single can was produced
15g
Pure whey protein isolate per 250ml can
0g
Sugar, fillers, or artificial sweeteners
10%
Of every rupee of profit goes to athletes

The Problem

Recovery was an afterthought.
We made it the point.

The sports nutrition industry spent decades optimising for workouts. Pre-workout. Intra-workout. Everyone chasing the lift. Nobody asked what happens in the 22 hours after you put down the bar. That's where we started.

01

Most sports drinks are 72% sugar and a brand story. We built the brand story last, and the formula first.

02

Recovery doesn't happen at the gym. It happens during deep sleep, on the commute home, sitting at your desk hours later.

03

So we built two formulas for two windows — the hour after training, and the night that follows. Nothing was worth compromising either.