ELXR AM — Calm Focus, Engineered
Morning · ELXR AM
Calm focus, engineered.
ELXR AM is a carbonated morning drink built for the Indian morning, not against it. 20g of protein, 74mg of lab-measured caffeine paired with 270mg of L-theanine, ~15g of prebiotic fibre, about half your day's target,, electrolytes, and a full day's vitamin C. Zero sugar, lab-tested. It goes with breakfast; your chai follows twenty minutes later.
It's one half of the Recovery+ Protocol, India's first AM/PM recovery drink system. ELXR PM is the other half of your day.
The caffeine, in context
74mg per can, measured by an accredited lab rather than estimated from a recipe. Think of it as your two morning chais with a little extra, and nothing else riding along. Deliberately so: ELXR AM replaces your existing morning caffeine instead of piling on top of it.
Now the sugar those drinks carry
The average Indian cup of tea carries 7.3g of sugar. That figure comes from ICMR-NIN's own household survey, and it means the standard two-chai morning starts your day with ~14.6g of sugar before breakfast is even served. Same lift here. None of the sugar tax.
The calm half: four parts theanine to one part caffeine
Coffee contains zero theanine. Green tea manages roughly one to one. ELXR AM carries almost four times more theanine than caffeine, and this pairing is one of the most studied combinations in beverage science1, and the amounts in this can sit close to what those trials actually used. What it reads like in practice is steady, focused alertness. No spike. No jitters. No crash engineered into a can.
What's inside
The protein is 20g total per can, built on clear whey isolate: the highest grade whey is sold in, over 90% protein by dry weight, with zero fat in the finished can, lab-tested. It arrives already dissolved, and with no fat slowing your stomach, it moves at a pace a thick shake can't match. A supporting amino acid matrix completes the 20g. What each ingredient is for, in plain language, lives on the ingredients page. The research behind every claim sits on the science page.
Your pre-workout, your intra-workout, your run
Wondering what to drink before a workout, or during one? ELXR AM covers both ends. Opened 20 to 30 minutes before you start, 74mg of caffeine with almost four times as much L-theanine arrives as calm, steady focus for the session ahead. No mega-dose stimulants, no tingles, no crash waiting on the other side.
Carried into the gym instead, it does two honest jobs sipped through a session: fluid with electrolytes, and 20g of protein arriving while you train. Same logic on the road: before a run it's a measured caffeine dose with fluid and electrolytes; on long, easy sessions it's sippable hydration with protein already on its way.
One thing, straight: zero sugar means zero glycogen carbs. If you're deep into long endurance sessions, ELXR AM isn't your carb fuel. It was never built to be.
AM can with breakfast. Chai twenty minutes later. Never together.
The can carries no iron of its own, but its vitamin C helps the plant iron already on your breakfast plate absorb. Ordinary tea works against exactly that: its tannins can cut plant-iron absorption by 50 to 90 percent2. Twenty minutes of separation lets both do their jobs.
ELXR AM vs your other mornings
Not just the caffeine crowd. The whole Indian morning line-up, side by side:
| Morning pick | Caffeine | Sugar | Protein | Fibre | L-theanine |
|---|---|---|---|---|---|
| ELXR AM | 74mg, lab-measured | Zero, lab-tested | 20g | ~15g, half your day's target | 270mg |
| Chai (2 cups) | ~68mg, about the same | ~14.6g (avg. 7.3g per cup) | A little, from milk | None | Trace, from tea leaves |
| Black coffee | Varies by brew | Zero, if you take it plain | None | None | Zero. Coffee has none |
| Typical 250ml energy-category can | 72 to 80mg | Sugar-sweetened in most brands | None | None | None |
| Glass of milk (250ml) | Zero | ~12g of milk's own lactose | ~8g | None | None |
| Malted health drink, made in milk | Zero to trace | ~20g: the powder's added sugar on top of milk's own | ~8g, from the milk | ~1g | None |
| Packaged fruit juice (200ml) | Zero | ~20g | None | Almost none | None |
| Poha (1 plate) | Zero | Low | ~3g | ~2g | None |
| Butter toast (2 slices) | Zero | ~3g | ~4g | ~1g | None |
Typical Indian home servings; packaged and café values vary by brand and recipe.
Read the table once and the pattern is hard to miss. Everything else on it gives you one of the things a morning needs: caffeine without protein, protein without fibre, or more sugar than the front of the pack suggests. ELXR AM is the only line with protein, fibre and L-theanine in the same can, at zero sugar. Have your poha, have your toast. The can isn't a breakfast replacement. It's the layer your breakfast alone can't supply.
FAQ
Is this an energy drink?
No. ELXR AM is a protein, fibre and electrolyte drink that happens to carry chai-level caffeine: 74mg, paired with almost four times as much L-theanine. It's not sold, positioned or formulated as that category, and it sits within FSSAI's caffeine limits.
How much caffeine, exactly?
74mg per 250ml can, measured by an accredited lab. Call it your two morning chais with a little extra, or about a third of a pre-workout scoop. The exact number is printed on the can.
Can I drink it before or during a workout?
Yes, both. Intra-workout versus pre-workout isn't a choice you have to make here: opened 20 to 30 minutes before, it's a measured 74mg of caffeine with L-theanine arriving as calm, steady focus; sipped through the session, it's fluid, electrolytes and 20g of protein. Works the same before or during a run. One honest note: zero sugar means zero glycogen carbs, so long endurance sessions still need their carbs from elsewhere.
Why not with chai?
Tea's tannins can cut absorption of your breakfast's plant iron by 50 to 90 percent, and the can's vitamin C is busy helping exactly that iron. Have the can with breakfast, chai twenty minutes later. Both win.
When's the cut-off if I sleep early?
It's a morning can. Finish it before about 2pm, and earlier if you know you're sensitive. At 74mg, a can with an 8am breakfast is nearly cleared by night, by standard caffeine half-life arithmetic. Your evening belongs to ELXR PM, which contains none at all.
Why is L-theanine taken with caffeine?
Caffeine alone lifts alertness but can bring edge and jitter. L-theanine is the calming amino acid from tea that smooths that edge without cancelling the alertness, which is why the pair is one of the most studied combinations in beverage science. The AM can carries 270mg of L-theanine, almost four times its caffeine.
Batch 001 · 3,000 cans
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₹299, fully adjusted. Every rupee comes back as credit on your first order. You're not spending it. You're parking it.
Sources
- Owen et al., Nutritional Neuroscience (2008): combined effects of L-theanine and caffeine on cognitive performance and mood
- Hurrell et al., British Journal of Nutrition (1999): inhibition of non-haem iron absorption by polyphenolic-containing beverages
- Moore et al., Am J Clin Nutr (2009): ingested protein dose response of muscle protein synthesis
- Boirie et al., PNAS (1997): slow and fast dietary proteins differently modulate postprandial protein accretion, the study behind whey as the fast protein class